Hey I'm Neelam,
a product designer working across
strategy, UX and code.Hey I'm Neelam,
a product designer working
across strategy, UX and code.

Currently designing tools for carbon markets at BeZero Carbon.

Recent work
Oct 2022 – Present

BeZero CarbonProduct Designer

  • End-to-end Product Design
  • AI Product Design
  • Product Strategy

BeZero is a carbon credit ratings agency. I design its B2B platform for investors and project developers.

Case studies

Redesigned the dashboard around an AI assistant users weren't finding. Daily users rose around 7x and the increase has held since launch.

AI Assistant

Made a self-serve carbon score explain itself. Sharing rose from 13% to 41% of users who reached a score.

Pre-rating Scorecard

Brought BeZero's ratings process online, from data collection to feedback. Customer engagement with the platform rose by 35%.

Ratings Portal

Impact

  • Owned end-to-end design across the platform, from discovery and research through prototyping, engineering collaboration and shipped product.
  • Led the design team on a new navigation architecture, moving from side to top navigation after customer research showed users struggled to find information, and used that evidence to keep the decision through leadership review.
  • Run BeZero's 20% Time programme, collecting problems from across the business for a team of around 20 people to solve with AI one day a week.
Ongoing

FreelanceLead Designer

  • Client work
  • Multi-sector

From wildlife charities to AI-powered security, I've worked on a wide range of freelance projects.

  • Clients include Rebel Girls, Ocean Bottle, London Inner City Cats, Khavum and more.
Aug 2021 – Oct 2022

Uptime AppUX Designer

  • UX Design
  • Mobile Design

Shipped the web experience for a fast-growing knowledge app, translating its mobile product language into a cohesive cross-platform system.

Case studies

Made the creators behind Uptime's book hacks visible, so readers could trust and follow them. Weekly returning users rose 28% and stayed there.

Creator Profiles
Uptime app screens across book hacks and collections

Impact

  • Designed and delivered a web experience consistent with the app's product design language.
  • Translated the brand identity into digital experiences that balanced clarity, accessibility and conversion.
  • Ran cross-functional workshops and design reviews with product, engineering and stakeholders, turning business requirements and technical constraints into designs that could realistically ship on time.
Nov 2019 – Aug 2021

PlenishLead Designer

  • Brand Design
  • E-commerce
  • Web Design

Led brand and digital design through Plenish's rapid growth, redesigning the e-commerce site and unifying the brand across every touchpoint.

Three Plenish mobile screens: our ingredients, a cleanse landing page, and an Oat M*lk product page
  • Used research to inform UX and visual decisions, working with marketing and e-commerce teams to keep the brand consistent across every touchpoint.
Mar – Nov 2019

LiveAreaDigital Designer

  • Digital Brand
  • Design Systems
  • Web & Mobile

Defined digital brand direction and scalable design systems for global client engagements across web and mobile.

LiveArea work across editorial reports, social content and mobile commerce apps
  • Worked with senior stakeholders and creative teams to align design with each client's strategic goals.
Mar 2015 – Mar 2019

Gaming RealmsJunior Designer to Lead Designer

  • UI Design
  • Brand Design
  • Design Systems

Promoted from Junior to Lead Designer in three years.

  • Owned UI and brand design across six digital products, including multiple brands across European markets.
  • Built design systems and multi-brand identities, and mentored designers on the team.
Neelam Dixit | Product Designerndixitt@gmail.com