Carbon Ratings PlatformProduct Designer
- End-to-end Product Design
- AI Product Design
- Product Strategy
A carbon credit ratings agency. I design its B2B platform for investors and project developers.
Case studies
Redesigned the dashboard around an AI assistant users weren't finding. Daily users rose around 7x and the increase has held since launch.
AI AssistantUsers could score a carbon project but not understand the result. I designed explanations that show which answers hold a score back, and the share of scored users sharing their results rose from 13% to 41%.
Pre-rating ScorecardBrought the company's ratings process online, from data collection to feedback. Customer engagement with the platform rose by 35%.
Ratings PortalImpact
- Owned end-to-end design across the platform, from discovery and research through prototyping, engineering collaboration and shipped product.
- Led the design team on a new navigation architecture, moving from side to top navigation after customer research showed users struggled to find information, and used that evidence to keep the decision through leadership review.
- Run the company's 20% Time programme, collecting problems from across the business for a team of around 20 people to solve with AI one day a week.
FreelanceLead Designer
- Client work
- Multi-sector
From wildlife charities to AI-powered security, I've worked on a wide range of freelance projects.
- Clients include Rebel Girls, Ocean Bottle, London Inner City Cats, Khavum and more.
Uptime AppUX Designer
- UX Design
- Mobile Design
Shipped the web experience for a fast-growing knowledge app, translating its mobile product language into a cohesive cross-platform system.
Case studies
Made the creators behind Uptime's book hacks visible, so readers could trust and follow them. Weekly returning users rose 28% and stayed there.
Creator Profiles
Impact
- Designed and delivered a web experience consistent with the app's product design language.
- Translated the brand identity into digital experiences that balanced clarity, accessibility and conversion.
- Ran cross-functional workshops and design reviews with product, engineering and stakeholders, turning business requirements and technical constraints into designs that could realistically ship on time.
PlenishLead Designer
- Brand Design
- E-commerce
- Web Design
Led brand and digital design through Plenish's rapid growth, redesigning the e-commerce site and unifying the brand across every touchpoint. Used research to inform UX and visual decisions, working with marketing and e-commerce teams to keep the brand consistent.
LiveAreaSenior Designer
- Digital Brand
- Design Systems
- Web & Mobile
Defined digital brand direction and scalable design systems for global client engagements across web and mobile. Worked with senior stakeholders and creative teams to align design with each client's strategic goals.
Gaming RealmsJunior Designer to Lead Designer
- UI Design
- Brand Design
- Design Systems
Owned UI and brand design across six digital products, including multiple brands across European markets. Built design systems and multi-brand identities, and mentored designers on the team.